NMI Celebrates 20th Anniversary

HARLEYSVILLE, Pa.Natural Marketing Institute (NMI), an international strategic consulting, market research and business development company specializing in the health, wellness and sustainability marketplace, celebrates its 20th anniversary in 2010.

According to NMI founder and president, Maryellen Molyneaux, "NMI was founded to fill a void in the marketplace. Having been a retailer, I was keenly aware manufacturers and brands lacked the necessary consumer insight related to health and wellness. Our mission was to provide that insight to marketers in order to help them become successful in what was then an emerging market."

Today, NMI has global databases and experience with more than 10 years of trended information across more than a half-million consumers with comprehensive coverage of health, wellness, sustainability and healthy aging issues. Since its founding in 1990, NMI has assisted a range of Fortune 500 and start-up companies across many types of industries. It utilizes a diverse mix of proprietary market development tools and methodologies, including qualitative and quantitative research. NMI provides its clients with market analysis and strategic counsel across new product opportunities, branding, communications, consumer target identification, sales strategy and strategic business planning.