NMI Data Goes Audio But Can You Dance to It?

HARLEYSVILLE, Pa.—Looking for something really hot on iTunes? Skip past the AC/DC and Britney Spears and get the hottest market research data on the health and wellness industry, as the Natural Marketing Institute (NMI) debuts two audio podcasts. Also available via ResearchCast.com, the podcasts provide a general overview of consumer health and wellness trends, as well as detailed information on consumer segmentation, product usage and marketing tips.

Maryellen Molyneaux, president, NMI, is the audio guide for each podcast. She noted, “These podcasts are a terrific way for us to provide information about our health and wellness research and consumer segmentation in a more conversational mode. These are the first in a planned series of podcasts that we will be offering highlighting our research.”