NMI, Nielsen Join Forces in LOHAS Arena

PHILADELPHIA—The Natural Marketing Institute (NMI) and Nielsen Co. joined forces to link NMI’s LOHAS (Lifestyles of Health and Sustainability) consumer segmentation model with Nielsen’s BASES consumer panel. The companies hope to provide manufacturers of packaged goods with a greater understanding of the LOHAS market and ability to target product launches.

“Together, NMI and Nielsen offer a complementary set of capabilities which will greatly help marketers interested in tapping into the growing LOHAS marketplace with new product offerings,” said Steve French, managing partner, NMI. “Putting NMI’s deep understanding of consumers’ attitudes and behaviors toward green with BASES expertise in new product development will allow our clients to capitalize on their opportunities for growth in this dynamic marketplace.”