Nutraceutical Sales, Consumer Commitment Up

The global nutraceutical market is expected to reach a market share of USD $241.1 billion in 2019 with a five-year compound annual growth rate (CAGR) of 7 percent. This growth may be in part due to consumer commitment to taking vitamins.

Sandy Almendarez, VP of Content

January 14, 2015

2 Min Read
Nutraceutical Sales, Consumer Commitment Up

The global nutraceutical market is expected to reach a market share of USD $241.1 billion in 2019 with a five-year compound annual growth rate (CAGR) of 7 percent, according to a report from BCC Research.

This growth may be in part due to consumer commitment to taking vitamins, as a recent survey from the Council for Responsible Nutrition (CRN) reported almost half of Americans are adding vitamins to their healthy habits list in 2015.

The survey, conducted online in December 2014 by Harris Poll on behalf of CRN, asked more than 2,000 U.S. adults to select health and wellness habits they are committing to in 2015, and “taking vitamins" made the top five (47 percent), along with drinking enough water (72 percent), eating healthy/healthier in general (66 percent), getting more physically active (62 percent) and getting more sleep (49 percent).

Robert Sanders, executive vice president, home and health practice leader, IRI, echoed these findings when he noted consumers view nutrition products as an overall part of healthy lifestyle. In a video interview with INSIDER, he noted the supplement consumer spans many demographics, but they are all looking for value and varied product offerings.

Supplement brands have listened to consumer demand, as Sanders noted supplement sales have had an average annual growth of about 5 percent during the past four years, with is about 4.5 times greater than CPGs (consumer packaged goods) in general. Plus, he noted, “We believe there will be more growth if consumers can be convinced to take them in a more regimented manner."

With increased commitment to taking supplements, it makes sense that nutraceutical sales are increasing. But, as Sanders noted, to get to that next level, brands may need to offer different types of products—from tablets to foods and beverages—to ensure every type of consumer has incentive to add them to their daily routine.

About the Author

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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