PepsiCo Potato Chip Brands Surpass $10B in Global Sales
March 15, 2012
PURCHASE, N.Y.PepsiCo, Inc., announced its global "Banner Sun" potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.
The "Banner Sun" logo, which appears on packaging for leading brands such as Lay's, Walkers, Smith's and Sabritas. Lay's and Walkers are among PepsiCo's portfolio of 22 billion-dollar food and beverage brands, a number that has doubled since 2000, further illustrating the strength of the company's worldwide food and beverage business.
Expansion into international markets has driven the success of PepsiCo's potato chip portfolio, with about 60% of "Banner Sun" sales coming from outside North America. The top 10 markets are the United States, United Kingdom, Russia, Canada, Spain, Australia, China, Mexico, The Netherlands and India.
"PepsiCo continues to focus on growing its largest food and beverage brands, and this milestone is another example of how our efforts are paying off," said Salman Amin, PepsiCo's chief marketing officer. "Whether it's Lay's, Walkers, Smith's or Sabritas, PepsiCo has built some of the world's strongest brands that are loved by consumers around the globe."
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