Pure Branding, SPINS Release Market Report

NORTHAMPTON, Mass.Pure Branding and SPINS released a marketing benchmark report for the natural products industry informed by an survey of 411 natural products marketing decision makers. The data was collected from January 2011 to March 2011 and is organized to be viewed as a whole or by company size or category. Pure Branding is offering a free webinar of key findings from the report on Thursday, June 2 at 1:00pm EST.

Pure Brandings head of research, David Poole explained, We think this report fills a critical gap for natural products marketers. It will help them during budgeting to see what other companies their size or in their category are spending on marketing. With so many marketing tactics to choose from, it will show them what tactics companies are using and which ones are most effective." 

The 159-page report contains 116 charts and analytical commentary, and exclusive data from SPINS, covering a wide range of marketing topic such as:

              The profile of the natural products marketing decision maker

              How marketers define natural products

              How marketers feel about regulating the term natural"

              The major external and internal marketing challenges faced by companies

              How the industry values market research

              How marketers perceive their consumers

              What channels natural products are sold in

              How companies split their trade and consumer marketing budgets

              The percent of marketing budget in relation to revenue

              The most used and most effective marketing tactics

              Where companies go to trade shows

              Special sections on social media and new product launches

Pure Branding has been deeply involved in the natural products industry for over 12 years. Clients often ask us how their peers market their products," said Yadim Medore, Pure Brandings principal and creative director. The natural products industry is unique, and what works for some industries may not work in this one. It became evident to us that the industry needed an objective benchmark to help natural products marketers."

Co-sponsors that collaborated to recruit marketing decision makers for the survey included, Ignite Sales Management and Consulting and Natural Products Consulting, along with trade publications Organic Processing Magazine, Nutritional Outlook, and Organic and Wellness News.

The Natural Products Marketing Benchmark Report 2011 is now available for $295.00, and can be purchased from Pure Branding

Pure Branding is a consultancy dedicated to building natural brands. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels and Dr. Hauschka Skin Care.