Recession Changing Grocery Shopping Behavior

ARLINGTON, Va.—Americans are changing their food-shopping behavior and focusing on price and value at the supermarket, according to the Food Marketing Institute (FMI) "2009 U.S. Grocery Shopper Trends" report.

“Shoppers in every income bracket are facing budgetary pressures and they are making different choices when it comes to the foods they purchase,” said Leslie G. Sarasin, FMI president and CEO. “The recession is affecting shopper decision-making in ways that may endure. Retailers are challenged with a great opportunity to win over shoppers with money-saving ideas that appeal to their customers.”