Shelton Group Launches Social Media Service

CHICAGOThe Shelton Group launched a social media service for natural products retailers to develop and maintain useful Facebook and Twitter accounts.

The Organic Social Club service helps retailers create social sites that engage consumers rather than solely focusing on product promotions. This service employs content editors specializing in the natural health space who look for shareable social media content from across the web. Each week, The Organic Social Club provides retailers with photos, videos, recipes and natural health articles gathered from trusted sources, along with suggested lead-ins to personalize the content.

Retailers can browse the selections and share the content they select on their Facebook or Twitter pages with one click, saving them time spent on maintaining social sites. For more time-saving apps relevant to the natural products industry, visit the INSIDER image gallery "Must-Download Apps for the Supplement Industry."

Simply posting sales pitches in a news feed is the fastest way to lose your audience, but posting interesting and engaging information that inspires followers to interact creates consumer loyalty," said Suzanne Shelton, president, The Shelton Group. Large natural products brands have figured this out and have grown successful social media sites by sharing on-topic content from across the web, while occasionally promoting their products. We help retailers build the same robust social media programs as the large brands, but in a way that fits the time and budget constraints many stores face when running a social media program."

The service also offers social media strategy and promotional plans to help retailers promote their stores and make social media a successful part of their overall marketing plans.

Learn more about mastering technology and social media in this months Supplement Perspectives blog.