Technomic Releases Poultry Trend Report

CHICAGOConsumers eat chicken more often than any other meat. They like it so much that 25% of consumers surveyed said they would likely order a chicken breakfast sandwich if it was on a menu. Turkey edges out chicken slightly in the breakfast category, with 29% of consumers saying they would likely order a breakfast sandwich or burrito featuring turkey.

Technomics Center of the Plate: Poultry Consumer Trend Report" reveals these and other consumer poultry preferences, as well as an analysis of poultry menu and consumer trends, and menu and flavor data.

Poultry is a very versatile protein that can be positioned in a number of ways for different day parts," says Technomic EVP Darren Tristano. Weve seen an increase in the number of turkey items on breakfast menus, and also some high-profile additions of chicken items at breakfast. If you look at consumers who eat turkey at least occasionally, 22 percent say they are eating it more now for breakfast than they were two years ago, so there is clearly an opportunity."

Click here for more information on the report.