Three Brands Join PepsiCo's Billion-Dollar Club
January 26, 2012
PURCHASE, N.Y.PepsiCo now has 14 billion-dollar beverage brands. The three most recent brands to reach $1 billion in annual retail sales are Diet Mountain Dew, Brisk and Starbucks RTD beverages.
According to a company press release, PepsiCo has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.
Diet Mountain Dew has seen volume more than double in the past 10 years, and, in the U.S., it is the No. 1 20-oz. diet soft drink, by volume, in the convenience and gas retail channel. Brisk has seen approximately 30 percent volume growth in the United States over the past three years. The Starbucks brand has more than a 90 percent share of the U.S. RTD coffee segment.
PepsiCo is a global food and beverage company with products that are loved and consumed around the world more than a billion times a day," said PepsiCo Chairman and Chief Executive Officer, Indra K. Nooyi. Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems. Its a proud achievement shared by the entire PepsiCo family, and we remain laser focused on continuing to strengthen and grow our entire global brand portfolio."
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