TNS Distributes D is for Dogs Pet Line
December 9, 2010
STEVENSON, Wash.Total Nutraceutical Solutions Inc. (TNS) (OTCBB:TNUS), will distribute D is for Dogs line of pet products to retail outlets in North America after entering into a product development and licensing agreement with parent company FunGuys LLC.
FunGuys was formed by Mark C. Wolf, 54, and Ryan D. Lentz, 35, to market pet products, under the brand D is for Dogs which are composed primarily of organic natural whole mushroom foods, containing bioactive antioxidant nutrients, including vitamin D, with potential health benefits for animals. FunGuys plans to introduce four initial products in categories bone and joint, dental health, skin and coat, and immune system in 2011. All new products will be mushroom-based and enhanced with Vitamin D2.
The brand was created by Anton Kimball Design of Portland, OR, widely considered a leader in brand enhancement. Kimball is also a principal of FunGuys and responsible for packaging, design services and store promotion. His clients include Nordstrom, JC Penney, Nabisco, Nike, Kraft Foods, Miller Brewing and The Disney Company.
D is for Dogs will be marketed to consumers via the Internet, and to animal care professionals, specialty pet stores and natural health stores through regional distributors. It is expected that after the brand D is for Dogs(TM) gains regional acceptance, large retail stores and discount chains will carry these products.
Co-founder Wolf has formed 19 prior companies over the past 30 years. Five of these companies were in the retail sector targeting specific products to consumers. Recently, Wolf and Lentz developed and continue to own community shopping centers and retail malls. Lentz is a former professional athlete and he has dedicated his life to healthy living.
Wolf states, "We are extremely excited by the opportunity to work with TNS and Dr. Hausman in the development of innovative mushroom-based pet products using leading-edge science backed by clinical trials and research. By choosing to build our products in cooperation with TNS, we utilize the finest science to make a true difference in the lives of pets and their owners."
Marvin S. Hausman MD, CEO, TNS, added, "TNS continues to push an aggressive growth strategy, encompassing a growing portfolio of products into North American and international markets. We believe the TNS affiliation with FunGuys should make this expansion a success. The principals of FunGuys are proven leaders whose energy, focus and determination have made their companies successful. We look forward to what we will accomplish together."
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