Top 10 Food, Beverage Launches of 2011

CHICAGOSymphonyIRI Group released its New Product Pacesetters report, an annual benchmark analysis of the top first-year consumer packaged goods (CPG) food and beverage brands and non-food brands of 2011.

The ranks of the best-selling food and beverage launches of 2011 illustrate the fervor with which consumers are seeking excitement in their daily diet. From restaurant-quality ingredients and recipes to unexpected textures and flavor combinations, this interest is coming to market in many forms. For instance, the candy and gum sector experienced high levels of innovation in 2011, with successful launches accounting for 19% of food New Product Pacesetters dollars. These products play to a range of key snacking trends, including satiation, healthy eating, indulgence and on-the-go consumption.

A return to home-based eating has driven the need for products that offer quick and easy meal solutions and provide the variety, comfort and/or restaurant quality that consumers need at a solid value. According to SymphonyIRIs Q1 2012 MarketPulse survey, 55% of consumers are eating out less frequently today versus before the downturn began. This opportunity has been addressed and capitalized on by todays most savvy manufacturers, evidenced by the fact that successful dinner solution launches became more numerous versus historical averages in 2011.

The Top 10 new food and beverage products from 2011 were: