Vemma Nutrition Opens Colombia Subsidiary

SCOTTSDALE, Ariz. Vemma Nutrition Company, which focuses on premium liquid nutrition products, opened Vemma Colombia S.A.S. with a soft launch on April 27. An official grand opening ceremony is planned for May 28 in Bogota, according to management.  Vemma said Colombia, the gateway to South America , enjoys a booming economy and offers strong potential for business growth. The company also noted Colombia is the largest Spanish-speaking direct-selling market in South America. And the World Federation of Direct Selling Associations reported Colombia is the 15th largest direct-selling market in the world ( sales of $1.26 billion  in 2009), with an estimated 900,000 salespeople and an increasing trend towards natural and alternative products, including liquid dietary supplements.

"I look forward to the opportunities Colombia offers to expand the Vemma global brand, and the potential to help people live a better quality of life, both physically and financially," said BK Boreyko, founder and CEO of Vemma.