Fairtrade Certification Drives Sales

BONN, GermanyA global survey of 17,000 consumers indicated that Fairtrade" is the most recognized ethical label. The survey, conducted by GlobeScan for Fairtrade International, showed that 57% of consumers in 24 countries have seen the Fairtrade Certification Mark, and 64% say they trust the Fairtrade Certification Mark. Further, 48% of those surveyed in five countries say they are more likely to buy brands carrying Fairtrade Certification Mark.

This survey proves consumers do care about the people and the communities at the other end of the supply chain," says Rob Cameron, Chief Executive of Fairtrade International. They want to be sure that their everyday purchases reflect their values and they expect companies to reflect this need. We are taking up the challenge to grow Fairtrade still further so that even more farmers and workers can have better opportunities and more consumers can make the choices they believe in."