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Burner Balm Claims Halted After NAD Review
December 1, 2010
2 Min Read
NEW YORKPacific Shore Holdings discontinued certain advertising claims for Burner Balm" weight-loss lip balm after the a review from the National Advertising Division (NAD) of the Council of Better Business Bureaus determined the claims were not supported by competent and reliable scientific evidence. NAD called the decision necessary and proper."
NAD, the advertising industrys self-regulatory forum, reviewed advertising for Burner Balm, following a challenge by the Council for Responsible Nutrition (CRN).
Claims at issue included:
Burner Balms effectiveness is twofold. First, the ingredients are absorbed into the blood stream through the many blood vessels located in the mucus membrane in a persons lips. Secondly, as with any lip balm or lipstick, a person will continually lick their lips and swallow while the product in on their lips. Thus, the Burner Balm ingredients are absorbed faster, steadier and more efficiently into the bloodstream than ingesting pills, powder supplements or drinks."
Our revolutionary DOCTOR Formulated Burner Balm lip balm is made with Green Tea, Hoodia Gordonii Extracts, Chromium Picolinate and Caffeine. These ingredients have all been proven for many years to be very effective in dietary supplements."
The use of a dietary lip balm is far less invasive then ingesting pills and drinking diet potions, which can commonly cause other side effects and complications in patients like upset stomachs and anxiety."
The advertisers website also included several weight loss claims, including, I Lost 8 pounds in 4 weeks with Burner Balm."
In addition, the weight-loss benefits of each ingredient, including those associated with Hoodia Gordonii extract and Chromium Picolinate are discussed on the website. The Website also includes a study the advertiser submitted to NAD in support of its weight-loss claims.
As an initial matter, the advertiser informed NAD that it is in the process of redesigning its Website, burnerbalm.com, and had voluntarily and permanently discontinued all of the challenged advertising claims.
The company, in its advertisers statement, said it is Pleased to have participated in the self-regulatory process and has benefited therefrom."
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