General Mills White Check Cereals Pack More Whole Grains

MINNEAPOLISGeneral Mills reached a multi-year reformulation milestone across its portfolio of Big G cereals, more than 50 cereals with the white check. Now every cereal with the white check has more whole grain than any other single ingredient with the same great taste. Whole grain is listed first on the ingredient list, indicating that whole grain is the first and most prevalent ingredient.

Every General Mills Big G cereal contains at least 9 grams of whole grain per serving, and more than 20 General Mills cereals deliver 16 grams or more. The Dietary Guidelines recommend that half the grain included in the diet come from whole grain (at least 48 grams recommended daily). To help people keep track of their intake, the cereals with the white check also now highlight the grams of whole grain per serving on the side of the box.

Whole grain makes a vital contribution to good health, and we know Americans value it in their cereals," said Jeff Harmening, president of General Mills Big G cereal division. As a company, we always strive to improve the health and nutrition of our products while never compromising taste. Thats why were proud to announce that, no matter which of our more than 50 cereals people choose, they can be assured theyre getting more whole grain than any other single ingredient, with the same great taste their family loves."