HerbalGram to Take Ads

AUSTIN, Texas--The American Botanical Council (ABC), publishers of HerbalGram, announced at the NNFA show in July that the publication will now be accepting advertising. HerbalGram, which has a print-run of more than 33,000 and is distributed in 77 countries, is one of the industry's foremost resources for information on the use of herbs and phytomedicinals.

"HerbalGram has established credibility over the last 17 years, and everyone knows what goes into it," said Wayne Silverman, Ph.D., chief administrative officer for ABC. "Advertisements will not detract from the image and will enhance the credibility of advertisers."