Navigating Consumer Activism: How Industry can be a Part of the Dialogue without Letting Consumers' Whims Drive Business Strategy

Consumers are demanding an active role in labeling and ingredient decisions—but how is the industry responding? Is it educating consumers or is there silence? Finding a balance between hearing consumers and letting them drive your business practices is challenging. But understanding the attitudes and buying patterns of consumers, and learning how to turn science into a transparent conversation can help you engage in the dialogue, so you can work proactively and with purpose. Takeaways include: *The skinny on all-natural food-labeling litigation *New research offers a roadmap for trust-building transparency *The sweet truth about controversial sweeteners