New Standard For Labeling Whole Grain Foods in Australia

NORTH RYDE, AustraliaThe Grains & Legumes Nutrition Council (GLNC) established an industry standard for the labeling of whole grain foods in Australia and New Zealand known as the Code of Practice for Whole Grain Ingredient Content Claims.

The new standard provides clear and consistent messaging on the whole grain ingredient content of foods, helping consumers make informed food choices. Starting in 2014, companies will deliver consistent whole grain ingredient messaging on food packaging and advertising. "GLNC consumption study data from 2009 and 2011 confirms that Australians aren't eating enough whole grain foods. This may be attributed in part to mixed messages about whole grains, which can create confusion among consumers," said Georgie Aley, managing director, GLNC.

The whole grain ingredient content claim within the code is based on the Australian Dietary Guidelines and GLNC whole grain Daily Target Intake of 48 grams per day, established in 2006. The new code states that products with less than 8 grams of whole grains per serving cannot use a claim. Products having 8 grams or more of whole grains per serving can state "contains whole grains," products with at least 16 grams or more may state "high in whole grain" and those with at least 24 grams or more can say "very high in whole grain." The whole grain ingredient content claim was developed through consultation with the public health and nutrition research community, as well as the food industry based on scientific rationale. "The Australian content claim levels are also in line with international labeling and characterization of whole grain foods including the recently approved characterization by the AACC International of 8 grams of whole grain per 30 grams of product," explained Aley.

Also, the Code enables manufacturers' claims relating to whole grains, high fiber grains or legume foods to be certified by GLNC, and allows on-pack use of GLNC's certification statement and logo by registered users. Additional certification will highlight healthier product choices for consumers regarding grain and legume foods. "The key benefit for the industry is in demonstrating to consumers that their whole grain product adheres to the GLNC Code of Practice, as well as leveraging the third party certification of the GLNCa health promotion charity," added Aley. Additionally, Australian packaged foods will feature healthy star ratings to help consumers make informed and healthier food choices.