OMNI Signs Theismann

March 1, 2000

1 Min Read
SupplySide Supplement Journal logo in a gray background | SupplySide Supplement Journal


OMNI Signs Theismann

LOS ANGELES--OMNI Nutraceuticals Inc. signed NFL veteran quarterback JoeTheismann to promote its Inholtra product. Inholtra is an all-naturalalternative to glucosamine-only supplements.

The ads, placed in magazines and on television, feature Theismann and hismother, and are expected to increase sales of Inholtra. The company will investapproximately $2 million to complete the campaign.

Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.

You May Also Like