Suit Filed Against Frito-Lay for Deceptive Advertising
January 31, 2012
NEW YORKA New York man has filed a class-action lawsuit against Frito-Lay alleging its advertising for Tostitos and SunChips is deceptive because the products are not made with all-natural" ingredients as labeled and actually contain corn and oils made from genetically modified plants.
As reported by Reuters, the lawsuit was filed in the federal court of the Eastern District of New York on behalf of Chris Shake. According to the complaint, the plaintiff said he would not have paid more for the snacks had he known about the ingredients. Independent testing conducted on samples of Frito-Lay products labeled "all natural" revealed the presence of ingredients, including corn and vegetable oils, made from genetically modified plants, the lawsuit stated.
Frito-Lay Spokesperson Aurora Gonzalez said the company was confident the labeling on its packaging "complies with all regulatory requirements."
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