Taco Bell Beef Lawsuit Scratched From Menu
April 19, 2011
LOS ANGELESAttorneys have voluntarily withdrawn a class-action lawsuit that alleged Taco Bell deceived consumers about the actual content of its "ground beef" or "seasoned ground beef" products. No money or other value was exchanged between the parties, and Taco Bell is not making any changes to its products or advertising.
This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising," said Taco Bells CEO Greg Creed. We are extremely proud of our food quality. We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand. We have not made any changes to our products or advertising, or even discussed the possibility of any changes with the plaintiffs lawyers, contrary to what they have claimed. This is a victory for truth over fiction and were glad the lawyers voluntarily withdrew their case once they learned the truth. We hope the voluntary withdrawal of this lawsuit receives as much public attention as when it was filed so we may put the matter behind us and fully concentrate on serving our customers."
The lawsuit alleged Taco Bell's "seasoned beef" only contains about 35 percent of beef, with binders, extenders, preservatives, additives and other agents making up the other 65 percent.
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