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Video: Nutrigenomics a New Opportunity for Natural Products
Supplements and foods powered with functional ingredients have an opportunity to jump on the growing trend of nutrigenomics, according to Jay Udani, M.D., founder and CEO of Medicus Research. Nutrigenomics, the use of nutrition to change gene expression, is still in its infancy in terms of research, but as consumers are gaining access to their genetic makeup through at-home tests, the natural products industry can play a role in ensuring nutritional needs are met. In this INSIDER interview, Dr. Udani discusses nutrigenomics and give tips on legally marketing this new realm. Learn more about how natural product brands can capitalize on nutrigenomics in the INSIDER article “Nutrigenomics Can Make ‘Healthspans’ Longer” by Dr. Udani.
December 5, 2014
Supplements and foods powered with functional ingredients have an opportunity to jump on the growing trend of nutrigenomics, according to Jay Udani, M.D., founder and CEO of Medicus Research. Nutrigenomics, the use of nutrition to change gene expression, is still in its infancy in terms of research, but as consumers are gaining access to their genetic makeup through at-home tests, the natural products industry can play a role in ensuring nutritional needs are met. In this INSIDER interview, Dr. Udani discusses nutrigenomics and give tips on legally marketing this new realm.
Learn more about how natural product brands can capitalize on nutrigenomics in the INSIDER article “Nutrigenomics Can Make ‘Healthspans’ Longer” by Dr. Udani.
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