Survival Guide: Colors

The color of a food or beverage plays a large role in the success of a product because color not only makes a product more attractive, but it can affect how consumers perceive its taste. Consumers are looking for products made with more natural ingredients, and colors are no exception. If anything, colors are near the top of consumers hit list when it comes to ingredients of concern. This Digital Issue includes market data, a look at carotenoids' role in coloring foods and beverages, and a buyer's guide to help food product designers, marketers and C-level executives make informed decisions on the colors they select for their food and beverage products. Takeaways include: *Market data offering a big-picture view of colors use, as well as consumer perception of colors *How carotenoid-based colors help food product designers get color right *A comprehensive directory of suppliers offering colors for the food and beverage industries