GTC Launches NutraFlora Consumer Site

GOLDEN, Colo.GTC Nutrition launched a consumer Web site, www.Nutraflora.com, to serve as a resource for shoppers interested in learning more about short-chain fructooligosaccharides (scFOS®) prebiotic fiber and its health benefits. GTC introduced a consumer education program in 2006, but the launch of new co-branded products led the company to take its education outreach online.

Consumers are increasingly using the Internet as a resource to learn more about how functional foods and novel ingredient solutions, such as NutraFlora®, can help them maintain and improve their health and well-being, said Patrick Smith, president of GTC. The Web site launch underscores our commitment to improving quality of life with innovative ingredient solutions, and will ideally empower consumers to make more informed nutritional choices.

The Web site includes information on NutraFlora as well as co-branded products that include the ingredient, such as Horizon Organic yogurts and smoothies, Rachels Wickedly Delicious yogurts, NuVim dietary supplement beverages, and Silk Plus for Bone Health.

For more information, visit www.GTCNutrition.com or Booth #22024 at SupplySide West.