Healthy INSIDER Podcast 41: Probiotics' 'Fantastic' Sales Growth

Probiotic supplements reached US$2.8 billion in 2015, according to estimates from Nicholas Hall Co., with the United States selling the most among countries representing 33 percent of the total sales. Probiotics supplements jumped 127 percent from 2011 to 2015, showing they are the fastest growing supplement in the U.S. marketplace. This growth and high demand is due to probiotic innovation, which is populating in every layer of the probiotic market from strain research, number of strains in the formulation, health benefits, regulatory compliance, delivery forms, packaging, pricing, marketing, point of sales and outreach to consumers. In this podcast, Monica Feldman, group director of client services, Nicholas Hall Co., and Sandy Almendarez, editor in chief, INSIDER, discuss the market for probiotics.

Probiotic supplements reached US$2.8 billion in 2015, according to estimates from Nicholas Hall Co., with the United States selling the most among countries representing 33 percent of the total sales. Probiotics supplements jumped 127 percent from 2011 to 2015, showing they are the fastest growing supplement in the U.S. marketplace.

This growth and high demand is due to probiotic innovation, which is populating in every layer of the probiotic market from strain research, number of strains in the formulation, health benefits, regulatory compliance, delivery forms, packaging, pricing, marketing, point of sales and outreach to consumers.

In this podcast, Monica Feldman, group director of client services, Nicholas Hall Co., and Sandy Almendarez, editor in chief, INSIDER, discuss the market for probiotics, including:

  • How brands in Europe are addressing regulatory hurdles that limit probiotic claims

  • New health conditions that probiotic products address, such as sleep, oral health, heart health, sports nutrition and prenatal nutrition.

  • The future of probiotic innovation, which is expected to focus on personalization, more specific health conditions and fun delivery forms.  

Hear more market data from Feldman at Probiotics Marketplace, a day-and-a-half event that provides insights on probiotic science and formulation considerations, as well as issues to consider for an effective go-to-market strategy on April 18 and 19 as part of Ingredient Marketplace in Orlando. Probiotics Marketplace is produced with the International Probiotics Association (IPA), the premier underwriter is Nutraceutix, and additional support is provided by BIO-CAT, Sabinsa, Unique Biotech and Viva5.

Learn more about how from Feldman and other probiotic experts in INSIDER’s Probiotic Science Digital Magazine and in the Healthy INSIDER Podcast 40: Probiotics Oral Health, Foods & Beverages.

 

About the Authors

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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