Twinlab and Reader's Digest Partner to Market Dietary Supplements

PLEASANTVILLE, N.Y.--In Spring 2001, Twinlab Corp. and the Reader's Digest Association Inc. plan to jointly market vitamins, minerals and other dietary supplements to the magazine's readers through direct mail, advertising and Web sites.

Twinlab-branded products and services will be marketed to an estimated 12.6 million readers that make up the Reader's Digest customer base. The companies will initially target people within the United States, with tentative plans to expand this service overseas.

"Reader's Digest's reputation for providing health information and services, coupled with its remarkably loyal customer base, make it an ideal partner for [us]," said Ross Blechman, chairman, president and chief executive officer at Twinlab.

The financial terms for the partnership were not disclosed. Earlier this year, Reader's Digest partnered with Merck-Medco to offer YOURxPLAN, a discount prescription drug service. For additional information, visit www.twinlab.com or www.readersdigest.com.