Beverages With No Additives on the Rise

LONDON—Mintel’s Global New Products Database reports that a ‘No Additives/Preservatives’ claim appeared on almost one-quarter of all European beverage launches in 2008 and 2007, compared to 16 percent of launches in 2006, and 14 percent in 2005.

In 2007, Mintel tracked 925 new beverages that made this claim; a search on 2008 to date identifies 920 products. This is an increase from the 471 additive- and preservative-free products launched in 2006, and 377 new products in 2005.

The statistics tracked launches in the following beverage categories: concentrates, beverage mixes, carbonated soft drinks, energy drinks, fruit drinks, juice, nectars, ready-to-drink coffee, ready-to-drink iced tea and sports drinks.