Bolthouse Farms Launches Food Porn Index

BAKERSFIELD, Calif.Bolthouse Farms, in an attempt to change the way consumers view fruits and vegetables, has launched its Food Porn Index, which specifically aims to change food conversations occurring across various social media platforms.

'Food Porn' is the practice of photographing, posting and socializing about ones meals and snacks through social media, and often features unhealthy foods and snacks. The Food Porn Index is designed to generate awareness for this severe imbalance in food conversations and to promote the posting of fruits and vegetables.

The index monitors social media conversations and mentions of key foods highlighted as a hashtag (e.g.; #carrot, #pizza), and tracks them in the appropriate categories represented within the Index24 total food categories are currently tracked. The program constantly monitors hashtag posts of the indexs food categories on public Twitter and Instagram feeds and updates every 15 minutes, repopulating the sites pages, including the total mentions of the food-related hashtags, the individual mentions of the included food categories and the percentages highlighted on the vs." page.

In an effort to create a balanced conversation about food online, the index also features key food experiences that help raise awareness for the imbalance through interactive programs and imagery.

Social media has become a platform for all kinds of health- and nutrition-related campaigns. In fact, Vitamin Angels launched a month-long social media campaign to educate the public about hidden hunger and child malnutrition last year. The campaign will operated across Facebook, Twitter, Instagram, Pinterest and Tumblr, and centered around the Hidden Hunger Monsteran animated character who lurks in foods and causes malnutrition.