CA Avocado Commission Promotes Mediterranean Diet

IRVINE, Calif.The Mediterranean diet, abundant in fruits, vegetables, beans, nuts, whole grains, fish and olive oil, has been attributed to improved brain and cardiovascular health, and has been linked to a reduced risk of developing Alzheimers Disease. In an effort to promote the healthy diet, the California Avocado Commission (CAC) has teamed up with Star olive oil and Cara Mia artichoke hearts for a summer co-marketing promotion. The program includes on-pack coupons and usage ideas, a free recipe booklet offer, and online and social media marketing.

Co-marketing with two brands that fit synergistically with California avocados and the Med Diet theme helps us spread consumption-driving avocado nutrition messages," said Jan DeLyser, CACs vice president of marketing. Cara Mia artichokes are merchandised mainly in the produce department and Star olive oil is merchandised in center-store grocery. Our Mediterranean Diet-themed on-pack point-of-sale encourages shoppers in multiple parts of the store to purchase California avocados."
As part of the promotion, Star olive oil and Cara Mia artichoke packages offer joint-product usage tips, and the Cara Mia neckringer includes a $1.00 off coupon for the purchase of California avocados and Cara Mia marinated artichoke hearts.
All three brands developed recipes and created a free recipe booklet featuring recipes inspired by the Mediterranean Diet.