Calming Kava Drink on the Fast Track

LOS ANGELESKava drinks formulated to provide relaxation might be the next big thing according to the LA Times. Marketed as an alternative to energy drinks, relaxation beverages are hot in the Southern California market.

The article highlights Mary Jane's Relaxing Soda, a kava-containing supplement drink that relies on the effects of kava. Mary Janes joins a cadre of slow-down or anti-energy drinks like Slow Cow and Ex Chill, which is predicted to be among the top food trends of 2010, according to advertising agency J. Walter Thompson. These beverages contain herbal preparations known for sedative effects, including kava, chamomile and valerian. The drinks not only claim to relax but also to boost mental focus and concentration.

It is a new category, kind of like energy drinks, but designed to relax people, says Travis Arnesen, spokesman for Ex Drinks, Henderson, NV. Just recently it has been picking up steam.

The FDA does not ban the sale of kava (Piper methysticum) products sold as dietary supplements, but did issue a 2002 consumer advisory: Kava-Containing Dietary Supplements May be Associated With Severe Liver Injury due to liver-related problems, such as hepatitis, cirrhosis, and liver failure, in over 25 reports of adverse events in other countries.