Danish Government Rejects Marketing of Fortified Foods

Danish Government Rejects Marketing of Fortified Foods

MORKHOJ, Denmark--The Danish Veterinary and Food Administration(DVFA) rejected an application from Nordic Kellogg's A/S to market 12 newbreakfast products and six bars enriched with various vitamins and minerals. Theagency announced the rejection Aug. 11, and said the agency determined theproducts contained added quantities of iron, calcium, vitamin B6 and folic acidthat were too high.

The decision was based on a risk assessment produced by the Danish Institutefor Food and Veterinary Research (DFVF) that found total nutrient intake fromenriched foods, non-enriched foods and dietary supplements may reach a levelthat exceeds upper safe limits determined by the European Food Safety Authority.The DFVF conducted surveys of Danish diets and found that about half of adultsand about 70 percent of children regularly consume dietary supplements.Additional information is available at http://www.uk.foedevaredirektoratet.dk/forside.htm.