Food Bar Market Reaches New Heights

Food Bar Market Reaches New Heights

NEW YORK--The market for foodbars with a wide range of flavor profiles and other attributes will exceed $3billion by the end of 2005, representing a 5.6-percent growth from 2004,according to a report released by Packaged Facts. The company said growth inthis sector appears to be a result of corporate and product diversity.

Products in this category include breakfast, diet and energy bars and varyfrom "wholesome and traditional" to "decadently sinful andhigh-tech," the company said. In addition, food bars are marketed toseveral major demographics by a wide range of companies from multinational foodand pharmaceutical conglomerates to commercial start-ups offering nicheproducts.
"Health and variety are the two major growth factors that should continueto drive this industry forward," said Don Montuori, publisher of PackagedFacts (www.packagedfacts.com)."Just about every new food bar recently introduced touted either healthbenefits or nutritional content while continuing to allure consumers withprovocative ingredients and flavors that push to blur the lines between healthfood and confectionery. We're also seeing innovation in packaging anddelivery--such as 'bite sized' versions--that will continue to provide a noveltyappeal, which hits home with consumers."