Frito-Lay Snacks Going All Natural

PLANO, TexasIn a marketing blitz set to begin on New Years Day during the Tostitos Fiesta Bowl, Frito-Lay will announce plans to include only all-natural ingredients in approximately 72 of its products by the end of 2011. The switch will begin with the companys Lays, Tostitos and SunChips products. The switch will affect 50 percent of Frito-Lays portfolio, reported Convenience Store News.

"As the snack food category leader, we have insights that show consumers are seeking a wider range of products made with all natural ingredients. At Frito-Lay North America we want to provide customers with a broad portfolio of snack options that taste great and are made with real food ingredients," said Ann Mukherjee, senior vice president and chief marketing officer, Frito-Lay. "Many of the unflavored snacks in our portfolio are already made with all natural ingredients, and weve focused on expanding our portfolio of products with all natural ingredients to include more of consumers favorite flavored products."