Innovation Begins at SupplySide West

One of the biggest challenges facing food developers today is staying on top of the trends and ahead of the competition. Food Product Design has been helping you do that for more than 15 years. And, for many of you, the SupplySide West trade show has been a great source of innovation, as well.

Now, with Food Product Design and SupplySide West part of the same family, we are ready to take things to the next level. As you know, interest in health and wellness is having a profound effect on the food industry.

Consumers want healthier products, and they still want them to taste great. This is where you come in, and where we can provide the solutions you need.

SupplySide West has grown to become the largest trade show in the world focused on healthy ingredients for foods, supplements, cosmetics and other consumer products. In fact, the largest and most-innovative companies in the food and beverage industry have been attending SupplySide for years. This year, in conjunction with Food Product Design, the SupplySide West trade show will offer an even greater focus on foods and beverages.

Bob Weeks and Lynn Kuntz are developing a stellar scientific advisory board that will help assemble an entire educational track focused on healthy, value-added and functional foods. This education program will include high-level sessions on the hottest ingredients, emerging science, application challenges, regulatory issues and market trends related to healthy and functional foods. In fact, we are accepting proposals for educational sessions on the SupplySide West Web site (www.supplysideshow.com/west), and I encourage you to submit your ideas for review by the Food Product Design team and the advisory board.

In addition to the new educational track dedicated to foods and beverages, you will also be able to find a wealth of ingredients, ideas and solutions in the SupplySide West exhibit hall, all designed to help you develop the next big thing. From healthful, value-added ingredients, to the latest flavors, to the application expertise to make it all come together, SupplySide West truly is where innovation begins. We are also pleased to offer you a free exhibit hall pass to come and check it out. Just go to www.supplysideshow.com/west/promoand enter the promotion code fpdvip.

Please put Oct. 18 to 20 on your calendar and plan to join us and your colleagues in Las Vegas for this exciting and important opportunity. And if you have any questions or suggestions, please don’t hesitate to contact me or any of the Food Product Design team. We look forward to seeing you there.