Kesko, Forbes Medi-Tech Fortify Rye Bread

VANCOUVER, British Columbia—Kesko Food Ltd., Kesko, Finland, will use Forbes Medi-Tech’s Reducol™ ingredient in rye bread products for the European food market. The bread is set to be marketed under the Pirkka brand name. “The unique value proposition of clinical substantiation, a great tasting product and the growing brand recognition for Reducol have helped create a compelling product introduction for the Pirkka label brand,” said Jeff Motley, vice president, marketing and sales, Forbes Medi-Tech.