More Consumers Brewing Coffee at Home

BOCA RATON, Fla.—New data from the National Coffee Association U.S.A., Inc. (NCA) shows the coffee industry has remained resilient during the economic slump. NCA’s 2009 National Coffee Drinking Trends (NCDT) market-research survey revealed that daily consumption of coffee beverages among consumers remained consistent in 2009, with 54% of the overall adult population partaking. This is statistically on par with the 2008 figure. Additionally, cups-per-drinker and cups-per-capita, which includes drinkers and non-drinkers, continue to hold at the level from 2008 and the previous four years, but are up slightly versus 2003.

Coffee preparation at home is up 5 percentage points, with 83% of past-day coffee drinkers reporting that they made coffee at home the day before, and 80% of past-week coffee drinkers doing so during the previous week. This is the highest level since 2003.