NDI, Attitude Drinks Partner

KNOXVILLE, Tenn.—Nutraceutical Discoveries Inc. (NDI) partnered with Attitude Drinks Inc. to supply its Innutria™ nutritional blend for inclusion in a functional dairy drink. “Partnering with Attitude Drinks to develop a functional dairy beverage is a perfect fit for Innutria,” said Michael Zemel, Ph.D., inventor of Innutria and director of the University of Tennessee Nutrition Institute. “Milk is a great vehicle for Innutria. It already has the high nutrient density and low calorie density, which is so important for healthy weight management.”

Curtis Jones, president, NDI, added: “Attitude brings everything we are looking for in a partner. They have a very strong management team with a proven track record in building a brand and successfully penetrating a beverage category. The management team has always been an innovator in dairy and has made it clear to us their commitment to bring healthy beverages to consumers. We are very excited to form this new partnership with a company that shares our vision.”