New Drinks Add Uniqueness To Market

As the coffee market is highly competitive, manufacturers are constantly looking for new ways to make their coffee stand out. The recently launched R Miguel coffee must take the prize as the most innovative development for a while, being made from coffee beans chewed by monkeys. Meanwhile, an array of drinks have hit the market, showing that health is still the main focus of many companies.

The R Miguel Monkey Parchment Coffee is a new type of high-end coffee recently launched in the US, derived from coffee beans chewed on by rhesus monkeys in India. The monkeys are said to select the ripest coffee beans to eat in their native forests, which they chew on and spit out; the company then picks up these beans for use in its coffee. The monkey enzymes reportedly enhance the flavor of the beans, although they are well rinsed, washed, processed and dried before use. The roasted coffee has a retail price of between $40 and $175. MD Drinks introduced a new type of functional beverage, The Urban Detox in Citrus Prickly Pear flavor, which claims to help rid the lungs and sinuses of airborne pollutants and fight hangovers. The company recommends drinking a bottle before drinking, to help banish hangovers in the morning, while its pollutant-fighting properties are said to make it ideal as a daily tonic for city dwellers. The Agualicious Healthy Kids Water, from Waterlicious, is a new bottled water targeted at Hispanic children. The water is presented in a multi-colored striped bottle and is said to focus on the growing obesity problem among Hispanic kids in the US. The water comes in both a vitamin and fiber enriched and a sports version with added electrolytes. Tizane Beverages' Tizane 100% Organic Beverage claims to be the first beverage featuring 100% organic botanicals. Available in three flavors, hibiscus, jasmine and lemongrass, the drinks are sweetened with blue agave nectar with no added sugar. They are said to be economically and socially conscious, using organic and sustainable ingredients that are fair-trade certified where available.PBM Products launched A-Soy Adult Nutritional Beverage, a canned drink made from soy and flavored with vanilla said to help reduce the risk of heart disease and promote overall wellness with  high omega-3 and fiber content. Designed to be used as a meal replacement or as a nutritious and fulfilling snack, the drink is said to be suitable for vegetarians and those who are lactose intolerant. Riba Foods has introduced California Blue Buzz-A-Rita Energized and Juiced Margarita Mix, which is touted as being both an energy drink and a margarita mix as it combes grapefruit, lemon and lime juice with caffeine, taurine and guarana.Source: Datamonitor