Symrise Launches "Califormulations" Creative Incubator Concept for Beverage Product Development

Press Release

Paul Graham, president, Symrise Flavors North America, today announced the launch of “Califormulations,” an entirely new concept offering a dedicated suite of product development services to beverage entrepreneurs.

According to Graham, “The Califormulations concept gives beverage entrepreneurs access to a single-source partner with the expertise required to help them bring their ideas to life. Califormulations bundles rapid prototyping, full beverage formulation development and more – plus, of course, a winning collection of outstanding beverage flavors. In short, we are giving entrepreneurs access to knowledge, new technologies, purchasing scale and resources not normally available to new and emerging brands.”

Based out of Symrise’s Laguna Beach, CA beverage development center, Califormulations gives entrepreneurs access to a fully equipped beverage lab that specializes in rapid prototyping. The facility, staffed by a team of dedicated beverage technologists, focuses on hydration and functional beverages and utilizes important processing capabilities such as hot fill, cold fill, carbonation, homogenization and more. Califormulations technologists have access to the complete Symrise portfolio of beverage flavors and technologies, which are the cornerstone of turning small-scale concepts into large-scale market leaders. Graham added, “The eclectic and artistic atmosphere of downtown Laguna Beach typifies the spirit of the Califormulations concept. It’s an environment rich in creativity and alive with energy, and our team is inspired by it.”

Califormulations was designed with the needs of the entrepreneur in mind. While some early-stage beverage concepts are well defined in terms of customer targets, usage occasions and positioning, many haven’t even reached the prototype stage. And for those that have, the prototype is often something made in their own kitchen and therefore not suited for scale-up or commercialization. In this comprehensive innovation platform, Symrise is able to offer entrepreneurs everything they need – from flavors, formulations, applications, regulatory support, labelling and nutritional data all the way to access to co-packers and assistance with sourcing of commodity ingredients. “It is, quite literally, a ‘bench to bottle’ offering,” said Graham.

Through its proven track record of success within the mainstream beverage categories, its portfolio of superlative flavors, cutting edge technologies and applications support, and its legacy of expertise in sensory and consumer insights, Symrise is uniquely capable of bringing a revolutionary beverage prototyping concept like Califormulations to market.

About Symrise

Symrise is a global supplier of fragrances, flavorings, cosmetic base materials and substances as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

With sales of more than € 2.9 billion in 2016, Symrise is among the global leaders in the market for flavors and fragrances. Headquartered in Holzminden, Germany, the Group is represented in over 40 countries in Europe, Africa and the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more…

www.symrise.com