SupplySide West Podcast 53: Trends in Healthy Aging Supplements

As consumers age, they want many of the same things as younger consumers, such as a healthy weight, personalized nutrition and healthy skin, but they are also more focused on certain categories of health, such as cognition and mobility (joint health). Listen in as Kara Nielsen, sales and engagement manager USA, Innova Market Insights, discusses the product categories and ingredients that consumers are looking for in their healthy aging products.

Sandy Almendarez, VP of Content

September 12, 2017

As consumers age, they want many of the same things as younger consumers, such as a healthy weight, personalized nutrition and healthy skin, but they are also more focused on certain categories of health, such as cognition and mobility (joint health). Listen in as Kara Nielsen, sales and engagement manager USA, Innova Market Insights, discusses the product categories and ingredients that consumers are looking for in their healthy aging products. With Sandy Almendarez, editor in chief, INSIDER, Nielsen covers:

  • How different age groups view healthy aging, and how they view the products that help them age in a healthful manner

  • The role personalized nutrition pays in the current anti-aging product offerings

  • Emerging ingredients that will take the anti-aging market by storm

 

Nielsen will be speaking at SupplySide Central at SupplySide West, covering “Emerging Healthy Aging Trends” on Wednesday, Sept. 27, 1 to 1:30 p.m., and “Active Nutrition: Sports Meets Healthful Lifestyles” on Thursday, Sept. 28, 1 to 1:30 p.m. Visit supplysideshow.com for more information and to get registered.

About the Author

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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