Amusement Park Food Sales Hit $2.9 Billion

ROCKVILLE, Md.Foodservice sales at U.S. amusement parks have rebounded from the recessions wild economic rollercoaster ride to reach $2.9 billion in 2012, according to a new Packaged Facts report. The findings suggest foodservice sales at the parks will continue to thrive through 2014.

According to the Amusement Park Foodservice Trends in the U.S." report, growth is being driven by entertainment district growth, national restaurant brand opportunities, and consumers desire for healthier foods.

The key to growing amusement park foodservice revenue comes down to matching an amusement parks unique attributes to guests foodservice habits and preferences. Amusement park foodservice programs should, in general, adjust service and features toward feeding small groups: 40% of visitors come in groups of three or four, and almost 40% come in groups of four or more people. At the same time, growing amusement park foodservice revenue involves matching an amusement park's unique attributes to guests' foodservice habits and preferences.