Annual Dairy Contest Geared Toward Baby Boomers

ROSEMONT, Ill.The Dairy Research Institute® has announced the third annual New Product Competition open to undergraduate and graduate students in the United States and Canada. This years focus is on developing dairy and dairy-based products geared toward the baby boomer population, a consumer group poised to control 70% of disposable income in the U.S. over the next five years.

The new product idea should meet the needs of active adults who are increasingly motivated by goals of independence, longevity and prevention of chronic diseases associated with aging. Diets that are higher in protein to help maintain strong bones and preserve lean muscle mass have gained importance.

As many as 13% of 60 to 70-year olds and 50% of adults over age 80 may experience a loss of muscle mass and strength. Eating cheese and yogurts for example can help maintain muscle mass.

 Todays older adults can benefit from increased protein consumption for their active lifestyles, yet many are getting far less than the recommended daily intake of protein,"  said Bill Graves, senior vice president, Dairy Research Institute. Dairy foods contain a unique nutrient package, including high-quality proteins, which provide energy and aid healthy aging."

Through this dairy innovation competition, the Dairy Research Institute is encouraging the product developers showcase ways to use dairy proteins, calcium and other dairy nutrients in products that help meet healthy aging needs.

Were inspiring the next generation of food scientists to choose dairy as a career," Graves says.

A judging panel, including experts from across the dairy industry, will evaluate entries and select three winning teams. The teams will be recognized at the annual American Dairy Science Association (ADSA) Joint Annual Meeting in Kansas City, Mo., July 20-24, 2014. A combined $16,000 in cash prizes will be awarded to the winning teams: $8,000 for first place, $5,000 for second place and $3,000 for third place.

The deadline for 2014 contest submissions is Jan. 15, 2014. To learn more about the Dairy Research Institute New Product Competition, including eligibility guidelines and judging criteria, visit USDairy.com/NewProductCompetition.

See last years winners.