AstaPure Debuts in Israeli Liquid Supplement

ELIOT, IsraelNovel Creation launched a liquid astaxanthin dietary supplement that uses AstaPure 10% astaxanthin oleoresin (from Algatechnologies) as its main active ingredient to the Israeli market. Algatechnologies collaborated with Novel Creation to develop "Maximum Red Alga," which is produced and marketed by Novel Creation, and is available in pharmacies, drugstore chains and health food stores in Israel and will be launched in the United States and Europe in 2012.

Algatechnologies  said the product was developed using technology that enables oil-soluble ingredients, such as natural astaxanthin, to be incorporated into water-based formulations while keeping their natural properties and delivering their health benefits more effectively.

This new liquid formulation is an ideal solution for people suffering from digestive system absorption problems or for persons with difficulties swallowing capsules and pills," said Efrat Kat, director of marketing and sales at Algatechnologies.

Each bottle contains 450 ml, a monthly supply according to the 4-ml recommended daily dose of astaxanthin. It is enriched with pomegranate concentrate.

According to Algatechnologies, a recent exploratory clinical study tested the absorption rate of natural astaxanthin in different forms.  A single dose ( 100mg AstaPure 10% natural astaxanthin) was given to healthy volunteers. Serum concentrations of astaxanthin were measured every two hours over a period of 10 hours. Results as manifested by average serum concentrations of 0.3 micromolar, six to eight hours post ingestion were indicative of good absorption in the digestive tract of astaxanthin in the forms of both AstaPure oleoresin and Maximum Red Alga products (water-based ) formulations.

Algatechnologies holds a global patent for its closed, environmentally protected, cultivation system which allows for the production of a pure product with a high concentration of astaxanthin. Recently, the company increased its AstaPure production.