Balchem Fortifies Its VitaCholine Program

NEW HAMPTON, N.Y.Balchem Corp. launched its VitaCholine branding program. Balchem now offers a full line of comprehensive scientific summaries describing cholines diverse benefits for human health. Each white paper is an up-to-date survey of peer-reviewed research and writing on choline, a nutrient that is Essential for Every Body." Subjects include cholines importance in fetal and infant development, its necessity for healthy lifelong cognitive function, its contribution to metabolism, and its value for physically active individuals.

On the basis of this sound science, the European Food Safety Authority (EFSA), recently issued affirmative opinions on several choline health claims proposed by Balchem. Specifically, the claims highlight cholines maintenance of normal liver function, and the normal metabolism of lipids and homocysteine. In parallel with these dossier submissions, Balchem has made significant capital investment its choline manufacturing facility in Marano, Italy, in support of the anticipated increase in consumer demand for supplement and food products containing VitaCholine.