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Bally Ventures into Health Drinks
April 1, 2000
1 Min Read
Bally Ventures into Health Drinks
LINWOOD, N.J.--Century Industries Inc. has embarked on a joint venture with AloeCommodities International to develop a full line of health drinks for Bally Total FitnessHolding Corp. The line will consist of 12 health drinks to be marketed through asub-license with Bally Total Fitness throughout the 370 Bally Total Fitness Centers in theUnited States. Gross revenues are projected to reach $20 million to $25 million in thenext 12 months.
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