Burger King Adds 3 New Kids Meals

MIAMIBurger King Corp. is enhancing its BK® Kids Meal menu with offerings that meet its stringent nutrition criteria for advertised Kids Meals, as part of the companys commitment to its BK Positive Steps program. With three new additions, Burger King Corp. now offers a total of four BK® Kids Meal options that comply with Burger King Corp.s advertising pledge through the Council of Better Business Bureaus (CBBB) Childrens Food and Beverage Advertising Initiative (CFBAI).

As part of its CFBAI advertising pledge, Burger King pledged to focus its advertising to children under age 12 on products that meet criteria including having no more than 560 calories per meal, less than 30 percent of calories from fat and no more than 600 milligrams of sodium.

The three newly-compliant BK® Kids Meals include a two-pack of BK Burger Shots®, bite-sized burgers topped with mustard, ketchup and two crunchy pickles, served with BKTM Fresh Apple Fries, low-fat caramel dipping sauce and calcium-fortified Minute Maid® apple juice; a hamburger served with BKTM Fresh Apple Fries, low-fat caramel dipping sauce and calcium-fortified Minute Maid® apple juice; and, a newly reformulated four-piece Chicken Tenders® meal, consisting of Chicken Tenders® reduced in sodium by about one-third, BKTM Fresh Apple Fries, low-fat caramel dipping sauce and Hersheys® fat-free milk.