Cargill Introduces Truvia Natural Sweetener Brand

WAYZATA, Minn.—Cargill introduced Truvia™ brand natural sweetener, a zero-calorie sweetener made from rebiana, part of the stevia leaf. Truvia natural sweetener will provide consumers with a new, natural way to reduce calories in their diet while still enjoying sweet-tasting foods and beverages. 

“Truvia natural sweetener is a breakthrough new ingredient. This is a significant milestone for Cargill's emerging zero-calorie sweetener business with application across food, beverage and tabletop products. We have spent more than two years validating the consumer demand for this new sweetener. Soon consumers will recognize Truvia for quality and great taste, delivering the first natural, zero-calorie sweetness people have been asking for,” said Marcelo Montero, president, Cargill Health & Nutrition.

In addition, research published electronically in the peer-reviewed scientific journal, Food and Chemical Toxicology clearly establishes the safety of rebiana (common or usual name for high-purity rebaudioside A from stevia) for general use to sweeten foods and beverages, according to experts at Cargill and The Coca-Cola Company.

“These newly published data complement the body of existing scientific research on steviol glycosides, the sweet components of the stevia leaf,” said Leslie Curry, regulatory and scientific affairs director, Cargill Food and Ingredient Systems. “The rebiana research program affirmed positive safety data from earlier studies on purified steviol glycosides and addressed unresolved questions resulting from studies with crude stevia extracts.”

“Truvia natural sweetener was developed to meet the strong consumer demand for a natural, zero-calorie way to sweeten foods and beverages. Rebiana provides a new great tasting alternative that meets that demand,” said Zanna McFerson, business director for Cargill Health and Nutrition. “The results of this research program pave the way to bring this long sought after sweetener to U.S. consumers.