Childhood Obesity Creates Global Opps, Challenges

LONDONMore than 30 percent of children in Europe and the Americas are obese or overweight, and the availability and diversity of kids' food and drinks has never been higher thanks to a continuous supply of new products launched in many regions worldwide, according to market researcher Datamonitor.

According to Datamonitors report, Kids Nutrition: New Perspectives and Opportunities," the global epidemic of childhood obesity creates opportunities and challenges for food and beverage manufacturers. The report contains detailed insights and analysis identifying the major challenges and opportunities confronting the food/beverage industry in the area of kids' products; comprehensive data on the extent of childhood obesity and the market opportunity for kids' food and drink across global regions; and strategic conclusions and actionable recommendations based on the trends and insights uncovered in the report.

Analysis of the size of the problem of overweight and obese children shows that while the size of the problem is largest in traditionally well developed countries such as the United States, year on year growth is highest in key high growth markets such as India, in proportion to rising prosperity.

The report focuses on opportunities and challenges in France, Germany, Italy, The Netherlands, Russia, Spain, Sweden, United Kingdom, United States, Canada, Brazil, Australia, Japan, Republic of Korea, China, India, Saudi Arabia, United Arab Emirates and South Africa.