Dietary Supplements Market to Top $6 Billion by 2011

NEW YORKThe U.S. dietary supplement market is on track to top $6 billion by 2011, according to a new report from market research firm Packaged Facts (www.packagedfacts.com). Nutritional Supplements in the United States projects the market finished at $4.7 billion in 2006, a 6-percent increase from 2002. Multivitamin purchases were significantly up, as were liquid vitamins, which posted a $5.6 million increase between 2001 and 2005.

According to the report, leading purchase motivators are long-term health benefits and prevention, particularly for Baby Boomers. However, age-related, condition-specific productsincluding weight management, diabetes, joint function and eye healthand the Os (omega-3s and organics) are also growing quickly, and functional foods and beverages will continue to encroach upon traditional supplement delivery forms.